Global Automotive Industry: Emerging Scenario

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The automotive industry has become a very challenging one in different parts of the globe, this past decade. The US auto market is now widespread and Asian players are expanding equally rapidly. It is no longer uncommon to have multi-manufacturing facilities across the world, catering to regional markets. This makes customers spoilt for choice with more brands and models hitting the market. Customer tastes are borne in mind vis-Ã -vis new price points and innovations, and higher standards of production that includes tighter emissions and greener technologies. The Indian auto industry has also changed and grown a lot with major auto component manufacturers consolidating their global positions. The collection of articles in this book is culled from sources such as AT Kearney, PwC, Ernst & Young, Booz Allen Hamilton, IBM and Brandchannel.

ABOUT THE AUTHOR K. Suresh

K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.