Indian Entertainment Industry: An Introduction

The Indian entertainment industry has been experiencing steady growth over the years. The high profile economic growth and increasing income levels in the recent years have made the Indian entertainment industry one of the fastest growing sectors of the economy. The industry is worth around Rs.20000 crores currently and is expected to grow at a very high pace in the coming years outstripping the GDP growth by a considerable margin. There is also a notable change in the modes of entertainment. Internet and other communication revolutions are changing the landscape, even though films still remain the favorites. In India as in the rest of the world, entertainment is dominated by films, television and internet, music and radio and outdoor live entertainment such as sports. Many large corporates are also entering the entertainment industry, such as Reliance and the Tata group which will add a professional touch to the industry. The future looks bright for the Indian entertainment industry as the sheer size of the industry is enough to propel it further. Convergence is the important criterion advocated by experts for the industry. It is expected that newer technologies that propel the industry will lead to its sharing many common traits with the telecommunication and the IT sectors of the economy. This book Indian Entertainment Industry: An Introduction makes a comprehensive assessment of the current scenario of India’s entertainment industry, when it is poised to propel itself into the big league. It analyzes the important developments that drive the industry towards international standards.