Corporate failures and corporate scandals create a sensation in the community and people are drawn to such news like bees. In fact, scandals get noticed by more people than successes do and the former are retained in public memory for a much longer time than does the achievement of great milestones or the receipt of awards and certifications. Maintaining a positive corporate reputation is not just to do with maintaining good public relations. It has a lot to do with sound and ethical business practices, retaining a sustained focus on continuously contributing value to the community, while, at the same time, returning a profit to the shareholders, not so much to add to the shareholders’ wealth than to ensure the sustainability of the business. Based on the spate of recent corporate failures as well as a few old ones (some of which date back to three centuries), the book makes an attempt to present the key contributing factors of corporate failures. Business leaders, entrepreneurs, and students and teachers of business management may find this book interesting.
ABOUT THE AUTHOR Sumati Reddy
Sumati Reddy holds a Masters Degree in Business Administration from the Royal Melbourne Institute of Technology, Australia. Her other qualifications include, Bachelor of Arts, Diploma in Hotel Management, Certified Hospitality Educator, Diploma in French, and Diploma in Spanish. She is currently pursuing Ph.D. in the field of Organizational Behavior from Osmania University, Hyderabad. Her topic for the dissertation is ‘The Impact of Organizational Culture on Organizational performance.’ She is a Faculty Member at ICFAI Books, Hyderabad, an affiliate of The ICFAI University. She has edited books on Corporate Social Responsibility, Workforce Diversity, Training and Development and Performance Management. She is also an Adjunct Faculty at the ICFAI Business School, Hyderabad, where she teaches Organizational Behavior and Human Resource Management. Her areas of interest include international organizational behavior with a focus on change management, international negotiations, group dynamics, and managerial competencies; and experience in the hospitality and pharma sectors in the functional area of Human Resource Management.
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