Andre Gunder Frank asks us to ReOrient our views away from Eurocentrism--to see the rise of the west as a mere blip in what was, and is again becoming, an Asia-centered world. In a bold challenge to received historiography and social theory, he turns on its head the world according to Marx, Weber, and other theorists, including Polanyi, Rostow, Braudel, and Wallerstein. Frank explains the rise of the west from 1400 onwards in world economic and demographic ...