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Finance is an essential requirement of each business organization. It is basically, a branch of economics, which is concerned with investment, acquisition, resources allocation as well as resources management. Simply, finance deals with matters related to money and its related activities. The present book has been written in a lucid style that a layman can understand the concept, method and models of finance and management easily. The book has been written after ...
Sales management plays an important role in the development of each organization. An essential role of sales leadership is to establish a sense of purpose or vision and a clear cut direction. Senior sales managers are responsible for translating the overall business strategy and marketing plan into a definite sales plan, using their own strategic analysis. The sales plan takes its direction from overall marketing strategy and brand values. It should be based on ...