Key Accounts Management: Concepts and Applications
Price: $16.20 $18.00
Author
Edition
1st ed.
Publisher
ISBN
8131400824
Length
xvi+176p., Tables; Figures; Glossary; Bibliography; Index; 23cm.
Subjects
Key Accounts Management (KAM) is managing a few customers from whom the company gets sizable business on a regular basis. In the present changing business scenario of stiff competition, Key Accounts Management occupies a pivotal role for the profitable management of many companies. From the perspective of Key Accounts Management definition, one can easily understand its role in ensuring better profitability. Moreover, KAM cannot be just a one-time affair of ...
