Showing all 4 books
The present book Forces and Fueling of E-commerce and E-business makes an attempt to explain the relevance of e-commerce and present its significance in the overall economic scenario. One part is devoted to an analysis of the e-commerce strategies of different countries as well as that of India. It attempts to show that in spite of the existence of the digital divide, investment in ICT not only provides digital access but also has important implications for ...
This book explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. It covers every stage of marketing, logistics, finance, concessions and public relations. It covers all the skills students will need to become a successful event manager. They will learn how to design, plan, market and stage of event. Students will also learn how to manage staff and staffing problems, and how to ensure the ...