Marketing ROI: Concepts and Applications
Price: $28.80 $32.00
Author
Edition
1st ed.
Publisher
ISBN
8131406288
Length
228p.
Subjects
Companies today are spending a significant amount of money in marketing and advertising their goods or services. What are the relative returns of the company in metrical terms or financial outcomes? This is the question that this book explores. A key to marketing is being able to measure the success or failure of marketing initiatives. Despite the proliferation of measures and detailed analyses considered by researchers, marketing s performance as a whole has had ...
