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This book takes an operational approach to the management process. Focusing actively on planning organizing, controlling and leading The easy writing style and organization of the book have made it very student-friendly. It emphasizes the issues that managers face, with focus on the services sector. Global management. And information technology. The streamlined text covers the principle concepts of management to provide students with a solid foundation for ...
This volume is a comprehensive textbook specially designed to meet the requirements of management students specializing in sales and distribution. It highlights the major decision areas within sales and distribution and provides analytical models and approaches that will facilitate decision making. It gives an exposure to key concepts, theories and recent developments in sales and distribution and illustrates their applicability in tackling the challenges in ...
This book gives emphasis on the latest trends and developments in marketing, with stress on the significance of communication between marketing and all the other fields of the business. It introduces successful tactical market planning, and gives examples of market planning, and gives examples of market-focused, original and customer-driven action. It focuses on customer relationship management, brand building, optional market channels, and international ...