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Effective communication is significant for managers in the organisations so as to perform the basic functions of management i.e. planning organising leading and controlling. An effective and efficient communication system requires managerial proficiency in delivering and receiving messages. A manager must discover various barriers to communication analyse the reasons for their occurrence and take preventive steps to avoid those barriers.
Communication as a ...
Advertising plays a very important role in forming consumer behaviour. Advertising is usually important for triggering the first time purchase of the product. Then, if the consumer likes it, he will purchase the product again. Advertising plays a vital role in reminding consumers of the brand name. Thus, a strong brand image portrayed through advertising would ensure the repurchase of convenience goods.
Advertising and Consumer Behaviour has been written for the ...