Showing all 7 books
The "Issues of Management" has different dimensions and spread over the all spectrum of human life. It cannot be isolated in one area of business or particular activity. The modern management education was started in India way back in 1950s, and the various issues were taken by the management people to solve the problem or better managed the issue in hand. In spite of its recent growth and popularity, one can trace for centuries evidence of the business ...
With rapid urbanization the cities and towns are unable to provide basic services as the infrastructure remains inadequate. Migration from the rural areas has added to the problem. The book deals extensively with the patterns and processes of urban development and highlights their spatial an temporal changes. The study examines the problems being faced by the small and medium towns in providing basic services to their residents. As municipalities deliver the ...
By its inherent structure, aviation is a risky business. This cash-guzzling industry is heavily capital-intensive and operates in tightly regulated environments and has a long gestation period. Pioneering airlines in almost all countries were state-promoted enterprises at the start and it was only decades later that they could be run on professional lines. The endemic problems of aviation manifest themselves explicitly when faced with occasional crises. The oil ...
The world is coming closer. Individuals across the globe are now more connected than ever before. Global customers buy the same brand, are influenced by common events, and have many lifestyle attributes in common. Brands play a critical role in a firm s international expansion. A global brand is one that is perceived to reflect the same set of values around the world. It needs to provide relevant meaning and experience to people across multiple societies, ...
All products require a branding effort to successfully compete for customers, and places are no exception. Destination Branding is all about discovering the true essence of a place (city, state, nation), developing it into core competency by incorporating all the attributes associated and communicating the same to the target audience in a favorable manner.Most of the destinations in this world have no idea as to how they are perceived outside their little world. ...
In order that marketers occupy a large space of the consumers’ mindspace, the former have had to introduce a slew of services as part of their product offering. These include customer satisfaction, customer service and customer relations. This book takes a close look at reasons for the introduction of Customer Experiential Marketing (CEM) and its foundational principles. It also examines aspects of CEM that relate to the internal and external aspects of an ...