Planning for Power Advertising
Price: $18.00 $20.00
Author
Edition
1st ed.
Publisher
ISBN
0761933549
Length
260p., Tables; Figures; Plates; Index; 25cm.
Subjects
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with ...
