Showing all 5 books
Media industries are going through a period of tremendous growth and concentration. On the one hand, we have far reaching implications for development and distribution of newspapers, magazines, books, movies etc; on another hand, media industries are going global, becoming digital, converging, and in many ways becoming more controversial. Media issues are developing today will be practiced by media practitioners throughout their lives. To understand these issues ...
Good communication can seem too dangerous, suggests the curious turn of thought that misunderstandings and poor communication, in some circumstances, might be functional for preserving intact our intrinsic perspectives and biases. Writers on the subject of communication typically adopt the point of view that poor communication is a problem everyone laments, and that as far as everyone is concerned, we would be better off with communicative clarity. Effective ...
‘Public Relations: Tools and Techniques’ is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying etc. it explores the many facets of public in the branding process, including packaging, damage control, and e-branding. By actually creating a ...
Well-planned information architectures greatly benefit consumers and producers. Accessing a site for the first time, consumers can quickly understand it effortlessly. They can quickly find the information they need, thereby reducing the time (and costs) wasted on both finding information and not finding information. Producers of web sites and intranets benefits because they know where and how to place new content without disrupting the existing content and site ...
Communication is an important part of your job and it is often taken for granted, when you think about it, almost everything you do calls for good communications. When you hire a new employee, good communication skills help you pick the right person and make sure the person you hire knows what the job involves. When you’re training, coaching, or evaluating an employee, you need to be clear about your expectations and sensitive in dealing with problem areas. ...