Anil Varma
Showing all 8 books
Decision-making is the process of sufficiently reducing uncertainty about alternatives to allow a reasonable choice to be made from among them. It should be noted here that uncertainty is reduced rather than eliminated. Very few decisions are made with absolute certainty, because complete knowledge about all the alternatives is seldom possible. Thus, every decision involves a certain amount of risk. Many decision-makers have a tendency to seek more information ...
The small-scale industries are viewed as an important vehicle for meeting both growth and equity objectives of developing economies. The last two decades have witnessed the steady re-emergence of small-scale industries in both industrialized and industrializing countries, reducing the importance of economies of scale in mass production. Small and medium-sized enterprises (SMEs) need to continually innovate and seek competitive advantages in order to exist, ...
You might have heard of mystery shoppers. It all sounds very secretive and, well, mysterious. Mystery shopping is a tool that has been used for decades by for-profit businesses, wanting to look at their business from the customer's perspective. Researchers are sent into a restaurant, a hotel, a supermarket, or a hardware store to evaluate their customer service experience. How long did it take for them to be acknowledged by staff? Were their queries answered? ...
Human resources are the only source of long-term competitive advantage for any business organization. Thus, human resources are rightly known as the real assets of an organization. However, retaining employees is proving to be a Herculean task for most organizations in the modern era of globalization and competitive business. Therefore, employee retention has become a major concern for organizations. It is very frustrating for an organization to go through the ...
It is clear that advertising can no longer be thought of as a tool of marketing but it is now regarded as a separate branch. In fact, it has become the emerging feature in the current corporate world in order to remain in competition and maintaining the position of that industry. Advertising not only helps gain the top position but also helps continue that position. The advertising industry has influenced us for a long time now and is still displaying its ...
Globalization has been one of the most intensely deliberated subjects in international economics over the past few years. Globalization is the process of interaction among and integration of people, companies and governments of different nations, driven by pulls and pressures from developed economies and aided by the pace of information technology.The reform process is on and Indian banks are in the right direction. They have adopted the best structures, ...
Peak Oil is the simplest label for the problem of energy resource depletion, or more specifically, the peak in global oil production. Oil has powered phenomenal economic growth over the last century and a half. The rate of oil production, meaning extraction and refining, has grown in most years over the last century. Once we go through the halfway point of all reserves, production becomes ever more likely to decline, hence peak. Peak Oil means not running out of ...