According the Sydney Morning Herald (January 2002), the web comprised more than 550 billion public pages and linked documents. Each day, 7 million pages are added, with the average life of a website being just 44 days. So, So, how do you attract readers (and keep them) in this veritable web wilderness? There’s quite a bit more to it than simply banging away on the keyboard to produce an effective website. There are a few basic principles that need to be ...
