This study of popular Indian cinema in an age of globalization, new media, and metropolitan Hindu fundamentalism focuses on the period from 1991 to 2004. Popular Hindi cinema took a certain spectacular turn from the early 1990s as a signature ‘Bollywood style’ evolved in the wake of liberalization and the inauguration of a global media ecology in India. Films increasingly featured transformed bodies, fashions, life-styles, commodities, gadgets, and ...
