Handbook of Market Segmentation
Price: $26.10 $29.00
Author
Edition
1st ed.
Publisher
ISBN
8179926435
Length
260p.
Subjects
The Handbook of Market Segmentation: Strategic Target Marketing for Business and Technology Firms, is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on ...
