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Conventionally, analysts of social change perceive organizing initiatives in binary terms: projects are seen as being either top-down or bottom-up; local culture is seen as being either modern or traditional. Challenging this restrictive dualism, this important book argues that social change emerges in a non-linear, circuitous, and dialectic process of struggle. In support of their approach, the authors: Identify four dialectic tensions as being central to the ...
This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers’ curiosity, and to which he made seminal and lasting contributions. Overall, ...