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Study conducted in Udaipur District of Rajasthan, India.Advertising, Newspaper--India--Udaipur (District)Advertising, Magazine--India--Udaipur (District)Television advertising--India--Udaipur (District)Consumer goods--India--Udaipur (District)Mass media--Social aspects--India--Udaipur (District)
Human resources being the most significant and active factor of production, developing the human resources, upgrading their skill and knowledge would lead to economic development. We cannot isolate women’s position as they constitute half of human resource. Women in India, are the backbone of society, they are its conscience keepers. They have kept moral and cultural value alive. They have a strong sense of responsibilities. The present investigation is an ...
Service area approach is intended to bring about an orderly and planned development of specific villages earmarked as service area for rural and semi-urban branches of Commercial Banks inclusive of Regional Rural Banks. The significant feature of this approach is that stress has been given for credit planning by Bank branches at the grass-root level and their direct involvement in the development of the assigned service area. Since, the Service Area Approach is ...