What's the most important factor in becoming a successful salesperson? Is it ombition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types – including one's own. Mind-Read Your Customers shows readers how to use the ...
