Supplement Journalism in India
Price: $37.80 $42.00
Author
Edition
1st ed.
Publisher
ISBN
9788182744547
Length
vi+166p., Illustrations; Tables; Figures; Index; 24cm.
Subjects
Supplement journalism in India emerged in the wake of paradigmatic changes in its economic structure in 1991. From a command economy, India shifted gears to a market driven economy, liberating the sapped business potential in its private sector. The emergent India Incorporated, as it came to be called in popular parlance, rode high on the shoulders of the pliant and resilient advertising industry. The spurt in advertising budgets fuelled the rise of supplement ...
