Since scoring in any objective or subjective exam require good writing skills, quality in the answer, completion of the answer within the stipulated time and word limit with originality difference and accuracy components. So while designing the book special emphasis was given on inclusion of the key words, analytical, systematic and compact presentation and to cover the different dimensions of the various topics to make the answer writing qualitative, effective ...
This book has been written keeping in mind latest developments in the area of agricultural extension.It contains all the elements of mass media and its use in communication. The present work has beendesigned to equipped students and other curious readers with as much knowledge on all the topics of mass media communication as is desirable from point of view of brilliant success and understandingin the academic examinations.