Dinesh Kumar
Showing all 12 books
This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as ...
Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.
The book has been divided into 6 ...
The First World War was a turning point in the history of humanity. It had an impact on socio-cultural and economic life and also on international relations. It also triggered numerous discussions and debates on the moral, ethical, psychological, political and historical aspects of war. It was also an event that consolidated military strategies. The centenary of this catastrophic event is perhaps,the most opportune time to re-visit the incident and re-assess the ...
Recently Applied and Economic Zoology has been included in national syllabus by UGC for undergraduates. The book examines insect pests, animal pests, natural enemies, beneficial insects, beneficial animals, agricultural chemicals and more. The current book is blueprint for undergraduate students to aware about our natural wild life and its economic importance. The book contains four chapters with illustrations and boxed materials. In the chapter 1, we have ...
This comprehensive, student friendly book is intended as a tool to achieve knowledge management in organization. Completing a course based on topics covered in this book will make one confident enough to implement knowledge management in digital library principles in a given situation. Inclusion of the findings of research carried out by the authors in educational institutions adds flavor to the book.
Various examples are drawn from institutional experience, ...
Definitional Glossary of Agricultural Terms (Vol-2) includes the terms related to crop sciences, e.g. genetics, biotechnology, plant breeding, plant physiology and biochemistry, plant pathology, plant protection, horticulture, seed science and technology, statistics, internet, library and information sciences, etc. Very often descriptive text, related terms, synonyms and antonyms are given in addition to the proper definition to help the reader to understand the ...
The book, “Atlas Animal Genetics Resources of India”, is an Original work through a collective efforts of the authors who themselves carried out the phenotypic and Genetic characterization of breeds of different livestock and Poultry species. The book is based on Review of published and unpublished information on different breeds, compilation of own data collected by the authors through field based studies. The book describes a total of 174 breeds and ...
A result of nearly five years of keen and critical observation. Bihar: A Museum of lawlessness is a work of empirical writing on one of India’s most talked (and least cared) about states. In a brutally frank narrative, the writer tries to depict the ills affecting each and every organ of the state. Casteism, criminalisation and corruption of every imaginable and unimaginable kind, that the writer has personality witnessed and /or felt. Are dealt at length in ...
The book contains the information on importance and scope of area expansion of arid and minor fruits in the problematic soils, waste lands and non-areable lands. The Information on nutritional value, anti-oxidant properties, taxonomic positions, bio-diversity, plant regeneration techniques, production technologies, phenology, post harvest handling, processing and value addition on 21 arid and semi arid fruits which are now picking up has been presented in this ...