The author has thoroughly examined the concepts of modernity, postindustrialism and postmodernism and demonstrated how postmodernism is a cultural equivalent of postindustrialism which he considers as a new version of old capitalism. In his view, Daniel Bell’s theory of the end of ideology and his analyses of the cultural crisis of capitalism and postindustrialism and Alvin Toffler’s theory of the three "waves" of civilization are nothing but ...