Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is aimed at all producing or directing Entertainment-Education dramas for television and film. The authors—both leading practitioners in the field of ...
It has long been known that carefully constructed programs delivered through the media, such as radio, television, and, more recently, Internet can have a profound effect on social development and behavior. There is, however, increasing acknowledgement that media programming alone is not enough to sustain beneficial behavior change. There is a clear need for these Entertainment-Education programs to be reinforced by strong on-the-ground support from trained ...