The book contains law relating to unfair trade practices as covered under the MRTP and Consumer Protection Acts. The book traces the origin, evolution and development of the law on unfair business practices. The catch phrases of past, privity, freedom and sanctity of contract and the golden principle of yester-years, i.e. Caveat Emptor, have been evaluated in the light of changing marketing paradigms. The book presents a critical appraisal of the definition of ...