Introduction to Social Marketing
Price: $29.70 $33.00
Author
Edition
1st ed.
Publisher
ISBN
818835306X
Length
302p.
Subjects
Designed to introduce social marketing as a discipline to social development planners and program implementers, this book suggests that the basics tenets of the marketing discipline as practiced in the commercial sector be followed in all development planning and execution; thereby reducing adhocism, but not individual initiatives. The fundamentals of India`s Social marketing discipline are illustrated. Some twenty-eight years ago, as a sub-divisional officer, ...
