G. Gopala Krishna Murthy
Showing all 9 books
In globalised markets, competency has become a universal parameter for organizational application, while assessing the current performance and future outlook as well. The banking system of any country is the central nerve of its economy. Towards the end of the 20th century, the majority of nations across the globe initiated reforms in their financial sectors. The process is still on, with a view to strengthening the banking system and enhancing its operational ...
The growing level of competition and the rapid pace of change in environment have rendered the Market for banking to be the key factor of business activities. Banks, therefore, have realised the need for adopting marketing approach and using every technique of marketing for business growth to keep pace with the ongoing spree of competition. Public sector banks have started re-designing their marketing strategies to suit the requirements of modern market ...
SMEs have been recognized as a vital component of the domestic economy of a country. Given the special role played by them, SMEs the world over, enjoy due protection from the States through several policy initiatives, financial support measures. However, in the era of globalisation and liberalization, SMEs continue to face increased challenges. Technology upgradation and product innovations required for facing competition are affected for want of financial ...
NPAs are a drain on profitability; have a negative impact on capital adequacy and affect the sources and image of a bank. The banking fraternity was unaware of a term like “Non-Performing Asset (NPA)†till 1991. The concept of Non-performing and Performing Assets has been founded under the new regulatory norms of RBI after 1991, consequent upon the Government's decision to implement reforms in the Indian Financial Sector. The vulnerability of the NPAs calls ...
A competitive environment and a deregulated market have made it imperative for banks to harness the best customer oriented practices and perceptions and to internalize them for providing added value to the customers through the employees. Managers should become more aware of their role and provide the staff with adequate training in order to offer a consistently high standard of customer service. The dominant question bothering the bank managements today is how ...
Enterprise needs working capital, normally financed by commercial banks. But managing working capital calls for good judgment and control of different factors that govern working capital—something present-day corporates have become very good at and so set exemplary standards. They include Unilever India, Cadila Health Care, TISCO, NTPC, Intel, Dell Computers and Microsoft. While this book is interesting, the case studies are inspiring and educative.
Infrastructure financing is regarded as the lifeline of a nation in view of its significance in economic growth and sophistication of a country. The lack of long-term debt has been the core issue faced by the infrastructure sector. With the upswing of economic reforms process and globalisation effects, umpteen avenues are there for infrastructure financing not only from sources within the country, but from outside too. During the last one-decade and odd, ...
A significant improvement has taken place in India relating to the flow of foreign capital in the post-economic reforms era. Foreign Institutional Investors (FIIs) investments in trade and industrial segments have particularly increased. There has been a consistent upsurge in FII since 2002-2003 and they have started playing a significant role in the Indian capital market. In the international context, with the increasing global significance of institutional ...
The basic objective of every organization is to create value for its owners. Nowadays, organizations are developing strategies to optimize value, which they can capture from products and services, while minimizing the risk. Increasing competition has led to shorter time-to-market cycles and customers are becoming more demanding in terms of quality. This has forced enterprises to adopt business models that provide operational efficiency and add strategic value to ...