In the present emerging economic scenario, Agriculture still plays a pivotal role. This is reflected in India being world’s largest producer of milk, third largest producer of agricultural produce, second largest producer of vegetables, third largest producer of fruits and having the largest cattle population of the world. Yet, the rampant post-harvest wastages coupled with lack of awareness among producers and consumers about value-added food products ...
The recent change in the image of India due to information technology revolution has put India into the limelight. The country has become a destination for the whole gamut of travelers, from businessmen to cultural enthusiasts. Despite being endowed with a wide variety of geographical, historical, religious and cultural tourist spots, we could not develop Tourism sector as a major revenue earner even after many decades of Independence. By and large, Indian ...
With the advent of liberalization measures and the WTO into China, the country has become a market place for international players to compete with local and international players. Now, Chinese local markets have become so competitive that the companies that could not capitalize on the knowledge of local markets had to close their operations. On the other hand, companies like Haier and Lenovo have fared well here, an encouraging sign for China. This made a few ...
Male and female consumers of different age groups display different buying behaviors, which makes it difficult for marketers to promote their products and services. To overcome this problem, marketers should understand perception and attitude as tools that measure consumer behavior and analyze the consumers’ behavior patterns and decipher the logic behind consumer behavior patterns. This book discusses these and related issues and also presents interesting case ...
Dubai, with its geographical location and modernized port facilities, created an advantage in the Asian region. Its resources made it a cynosure for various business propositions of different countries to operate and vie with Dubai economy. The success story of Dubai Inc. can be ascribed to various factors such as Monarch rulers and their vision to see Dubai among top economies of the world. Polity, designed as Federal National Council (FNC), plays a catalytic ...
Insurance industry is emerging competitive in the Indian context particularly after floodgates of secured monopoly markets are opened up to private players. Marketing insurance services in the Indian context has become a different ball game altogether as various companies are adopting different marketing strategies and there has been a shift from selling orientation to marketing orientation - agents becoming advisors and relative role shift of seller to ...