Out-of-Home Advertising in India: Trends and Experiences
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Author
Edition
1st ed.
Publisher
ISBN
8131407896
Length
224p.
Subjects
As advertising in electronic and press media is economically unviable and their efficiency is being questioned, outdoor advertising seems to be an economical solution. Treated as a reminder medium, outdoor advertising has grown in stature in India over last two decades to be a main medium for launch, positioning and repositioning of products and services. With technological developments in advertising booming, a traditional outdoor advertising has turned into ...
