Showing all 8 books
This book is a pioneering attempt to express various perceptional judgement in everyday life. The book is divided in two parts. The first part gives a brief introduction to some aspects of the relation between the inner and outer worlds. It emphasizes the selective and interpretative nature of perception, and shows how the information that a person gets from a specified part of the outer world depends on the context, or total situation, and on his past ...
This book highlights Mahatma Gandhi’s greatness. As it is evident from the book that Mahatma Gandhi was by all standards a Karam Yogi, one amongst the greatest persons born on this earth. As it is evident from the book that Mahatma Gandhi was a multifaceted person that he considered no work as menial. His greatness lay in identifying with the common people of India. His role in India’s freedom is widely written, but not about his selfless service and this ...
The book studies Science and Scientific Theory; Evolution and Growth of Psychology as a Science. History of the Classical schools; Structuralism in Understanding Human Behaviour, History of Functionalism etc. It also deals with Classical Psychoanalysts; Phenomenology and Gestalt. Also the book highlights Developments in the Twentieth Century, Neo-Freudians, Existentialism and Humanism, Cognitive Revolution, Development of Cognition as sponsored by Jean Piaget, ...
The book introduction to Psychology covers almost all aspects of the subject and fulfils the basic requirements of current under-graduate students of Psychology. Topics have been presented in a systematic, comprehensive and style to serve the purpose of the students of Psychology in the contemporary society. Emphasis has been placed on physiological basic of behaviours, perception, teaching, remembering and forgetting, motivation, emotion and personality. The ...
AIDS (Acquired Immunodeficiency Syndrome) has become one of the most important public health concerns in contemporary society. Recent data suggest that an estimated 36.1 million persons (adults and children) are living with HIV (Human Immunodeficiency Virus) or AIDS (UNAIDS/WHO 2000). Approximately 21.8 million persons have died from AIDS-related illnesses by year-end 2000 (UNAIDS/WHO 2000). The multitude of tragedies arising from HIV and AIDS is a problem facing ...
The book on Physiological psychology is one of the Subfield of Pychology. It is also a part of broader subfield called as neurobiology. It studies the relationship between bodily process and behaviour. It also highlights Physiological psychology and discuss historical development of physiological psychology. The book contains various approaches to Physiological psychology and various research techniques used by Physiological psychology as (i) Neuroanatomical ...
Virtually all of us have at least some interest in abnormalities of behaviour, and probably a large majority of readers of this text will have had at least some direct experience with persons whose behaviour they considered to be abnormal. Abnormal behaviour is thus a part of our common experience. It is the main purpose of this book to help you gain a better understanding of the variety of psychological problems that any of us may experience. The book deals with ...
This comprehensive book on advertising management is intended to benefit the practioners and the laymen alike and it is hoped that it will prove useful to all concerned in promoting healthy and creative advertising management. Advertising today, has assumed another vital dimension. It had become the main stay of the media. Both, the print and the electronic media depend upon it for their survival. Some of the media outlets run exclusively on it. it has therefore ...