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Understanding of PR management in media and journalism helps the media agencies to adopt mutually with it publics and readers. Today, public relations have emerged as a planned and sustained effort to establish and maintain good will and mutual understanding between a media organization and its publics. Besides, PR agencies in media and journalism should also conduct proper marketing research including communication audits, surveys of customers and industry ...
The present compilation attempts to bring into focus the several aspects and applications of communications and information systems that have a bearing on the disemmination of knowledge and information. The materials presented in the following selection are drawn from both indigenous and foreign sources and touches upon library sciences in the context of the electronic applications, information technology as adapted and deployed for public and government ...