Communication of Innovations: A Journey with EV Rogers
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Author
Edition
1st ed.
Publisher
ISBN
8178296241
Length
260p., Figures; Tables; Plates; References; Index; 22cm.
Subjects
This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers’ curiosity, and to which he made seminal and lasting contributions. Overall, ...
