Public Relations Management: Practical Guidelines for Effective PR Management
Price: $39.60 $44.00
Author
Edition
1st ed.
Publisher
ISBN
9789380228891
Length
Singh
Subjects
The need for public relations practitioners to form coalitions, negotiate consensus, and advocate organizational interests, the political system metaphor is most appropriate for understanding the relationship between organization power and organizational public relations.
This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components ...
