Writing and Producing for Television and Film
Price: $20.70 $23.00
Author
Edition
1st ed.
Publisher
ISBN
0761934006
Length
278p., Figures; Tables; Plates; Appendix; 23cm.
Subjects
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is aimed at all producing or directing Entertainment-Education dramas for television and film. The authors—both leading practitioners in the field of ...
