This new text has been designed for students taking modules in the business environment or business context areas of an HR or Business Degree Programme. It is written to cater for both undergraduate and postgraduate level modules as it covers all the standard subjects normally included in such modules. Presented and written in an easy to use format, for students with little or no prior knowledge of the subject area, the text enables students to gain key knowledge ...
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety of mass media specialties-history, law, and ...