Corporate Communications: A 21st Century Primer
Price: $13.50 $15.00
Author
Edition
1st ed.
Publisher
ISBN
8178294249
Length
282p., Figures; Index; 23cm.
Subjects
Corporate communication has come into its own. After decades in the shadow of public relations, it is today recognized as a holistic and important brand-building approach in the business world. This lucid book is a compelling introduction to contemporary corporate communications and its practical application in the modern oraganization. Joseph Fernandez makes a case for corporate communications the cornerstone of any corporate growth strategy. He does this by ...
