Advertising, Society and Consumer Culture
Price: $39.60 $44.00
Author
Edition
1st ed.
Publisher
ISBN
9788184050677
Length
x+198p., References; Index.
Subjects
Advertising, Society and Consumer Culture is designed as a core textbook for courses in Advertising and Society. Authors Roxanne Hovland and Joyce Wolburg develop an integrated, theory-based perspective that provides students with a framework for understanding past, present, and future issues in advertising communications.Chapters cover the entire range of social, political, cultural, regulatory and economic issues surrounding advertising and its role in modern ...
