Showing all 5 books
Social Media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time , if you dont know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organizations and governments have started ...
Broadcasting is a technology-based phenomenon that evolved within a century to become an important part of human life on this planet and is still constantly evolving. This book is an attempt to give a comprehensive account of broadcast journalism at the beginning of the new millennium. Broadcast equipment, software and production techniques are discussed with real examples from radio and television news production. Key figures including Steve Case, Ted Turner, ...
News Agencies from Pigeon to Internet deals with a very important business in global communication of news-the news agencies. The first news agencies started their business when the fastest technology was a combination of telegraph and carrier pigeon. They have survived several technological developments since then and have used these technologies for further diversification f services and revenues. The Internet, some thought, will make the news agencies extinct ...
The art of persuasive communication, which is popularly known as Public Relations, has been practiced in different forms since times immemorial. The rock edicts of Emperor Ashoka are the oldest surviving examples found in India. Modern Public Relations has evolved from practices in the late nineteenth and early twentieth centuries that were refined during the two World Wars. The convergence of communication technologies in this digital era, the Internet and new ...