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This book seeks to find out the influence of different marketing strategies on acquiring and retaining consumers of various income levels in the gold ornament market. Making a deep insight into the marketing strategies in the Indian gold market, it describes influence of product-related, price-related, promotional, place-related and consumer-oriented marketing strategies on the behaviour of consumers in the gold ornament market in the country.
It discusses at ...
All economic and societal structures in our world today can be thought of as organizations. Anecdotally every organisation is defined by the style of Management that it espouses and as the theories of Management Science have developed Management Styles have also been constantly evolving. This book presents a contemporary and comprehensive treatment of various Management Styles with in the industries of Kerala by detailing out the concepts and issues relevant to ...