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This book has been written in order to delineate for the readers what entails efficient management of environment and water research. The emphasis is upon making assessment of the processes, techniques and principles that are involved in water research, and how they determine managerial practices in the same. Attention has been devoted to understanding the essentials of water research management in a scenario where water scarcity is a threatening realistic ...
The rural consumer of today is no longer bound by limited finances and urban brand elitism, as incomes increase and communication technologies improve, the rural customer has become as well aware as his urban counterpart of the options, choices and the quality of products that he/she is entitled to buy. The present text is an attempt to acquaint marketing professionals and corporate leaders with the emerging trend of rural marketing, fostered by rising rural ...