Showing all 4 books
Marketers are redefining customer value by creating innovations in products, services and brands. As a result, new market leaders are being created. This book focuses on how companies have redefined customer value. It is intended for marketing professionals, strategy planners, consultants, businessmen, academicians and MBA students. It will enable them to understand how the concept of customer value needs to be managed for enabling competitive advantage in a ...
Customer focus is no longer a mere buzzword but an imperative in today s borderless world. The demolition of trade barriers, easy access to technology, competition from third world countries, and quick and cheap communication across continents have all contributed to create intense competition. This has resulted in better deals for customers and, thereby, making them more and more powerful and practice loyalty at their will and fancy. The impact of this can be ...
CRM Implementation forms an integral part of the CRM process and the success of CRM initiatives rests largely on the implementation. Therefore, firms desirous of getting the benefits of CRM must place enough emphasis on the implementation strategy and ensure success through proper implementation. In fact, many CRM failures have been attributed to faulty implementation rather than on other factors like technological issues. This book is intended to enable CRM ...
Though in the early 1990s CRM was very promising, yet its failures made several managers doubt its effectiveness. However, a decade later, there is a huge change in CRM results with success stories and good results. This book will give readers a better understanding of the CRM strategy process and the factors that need to be taken care of to ensure its success. The articles here cover important aspects of CRM and the applications help the reader understand the ...