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In the Modern world, every individual indulges in marketing process in a variety of forms and at all places-be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing is an extensive social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Keeping in view the increasing ...
Sales department occupies a strategically most important position in the present-day marketing operations. The increase in quantum of business, changing demographics, developed information technology and awareness of rights and privileges of the customers have prompted growing competition in business. In the changed scenario, the position of sales, manager has gained in importance, thereby making the study of sales management in a proper perspective indispensable ...