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Contents: 1. Introduction. 2. Botany. 3. Varieties. 4. Agronomy. 5. Pests and diseases. 6. Production economics. 7. Resource use efficiency. 8. Economic viability. 9. Credit requirements. 10. Arecanut processing. 11. Preparation of produce for marketing. 12. Grower's preference for market intermediaries. 13. Costs, margins and price-spread. 14. Co-operative marketing. 15. Market efficiency. 16. Role of regulated markets in marketing of arecanut. 17. Perceptions ...