Showing all 3 books
This book Glimpses of Strategic HRM—Concepts and Cases, looks into the following issues and areas, where HR managers need to be strategic and align their activities to effect positively the bottomline of the company:•Global perspective • Team leadership •Financial and marketing literacy •Effectiveness measurement skills/HR Metrics •Consulting skills It is, therefore, a combination of leadership and supportive behavior that will allow human resource ...
The book Micro Marketing-Concepts and Cases takes into cognizance the growing phenomenon, that today s customers perceive themselves as having unique needs and interests, and they demand that businesses understand and meet those individual needs. To satisfy these customers, major marketers must shift from casting a wide marketing net over a vast crowd to selling to millions of individual customers. This shift from mass to micro marketing presents both ...
Companies today are spending a significant amount of money in marketing and advertising their goods or services. What are the relative returns of the company in metrical terms or financial outcomes? This is the question that this book explores. A key to marketing is being able to measure the success or failure of marketing initiatives. Despite the proliferation of measures and detailed analyses considered by researchers, marketing s performance as a whole has had ...