The Financial Services Marketing Handbook
Price: $45.00 $50.00
Author
Edition
1st ed.
Publisher
ISBN
8179922944
Length
xiv+262p., Figures; Tables; Appendix; Index; 25cm.
Subjects
The financial industry is under constant pressure to improve profits, attract and retain high-value clients, and maintain brand equity. The financial Services Marketing Handbook gives marketing and sales professionals the information they need to produce maximum value from each marketing dollar. Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and salespeople. ...
