M A Khan
39 books
For India, English is not an alien language now. This international language is essential for all the students in universities and for others, who may be aspiring for different competitions and various positions, in the corporate and government setup. Beyond the learning of the language, a thorough study of English Literature is helpful in understanding life better and knowing society, further, in a rational manner. Hence, there is always a need for good books to ...
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communication and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the ...
Understanding nuances of relevant techniques is a pre-requisite to conservation. The present book Resource Conservation Technologies For Food Security and Rural Livelihood is a sincere attempt to descramble the theoretical and operational complexities of resources conservation technologies being adopted in various agro-ecological conditions. Sustainable human survival is at stake in the wake of serious erosion, pollution and at times destruction of natural ...
Book entitled “Forages and Fodder: Indian Perspective” contains different aspects viz., production, protection, PGR management, consumption, preservation and socio-economic aspects of forage and fodder crops. The present book is one of the latest and updated manuscripts related to forage and fodder in Indian context. Forage includes all plant species directly or indirectly consumed by animals and cultivated forage crops occupy about 5.0 per cent ...
The Valley of Kashmir is bestowed with profound habitat diversity, floristic and faunistic richness and hence has attracted botanists, zoologists, travellers from distant places. The information available on the biodiversity of this biological heaven is still incomplete and the data published so far are scanty, too technical, widely scattered, and difficult to obtain. Presented in this compendium is a consolidated and lucid account of the up-to-date knowledge on ...
The subject of biodiversity attracted global attention as result of the Convention on Biological Diversity adopted at the Rio Earth Summit, 1992. The Convention stresses, among others, the need to assess the current status of biodiversity and formulate conservation strategies. The objective of this book is to highlight the biodiversity potential of India, one of the top 12 megadiversity countries of the world. The book is a multidisciplinary compendium of ...
This volume deals with the cataloguing the books, journals and library materials and lays specific emphasis on the skills to be acquired by the trainee librarian in the art of preparing catalogues of books etc. These are methods of assisting the readers, researchers and the educational planners for making use of the material available in the library. The book contains latest definitions of various processes of cataloguing and its allied matters.
An index is a systematic guide to items contained in or concepts devised from a collection. Indexing is a service operation. An index is a tool, a means to an end, never end in itself. It is the necessary communication link between a source of information--the collection and those who would obtain some information from it. Similarly documentation is a necessary exercise which has to be learnt by a librarian for keeping the ever increasing stock of books, ...
India being one of the oldest civilizations of the world, has a tradition of higher learning and of library institutions. From ancient times India has thus been a centre of institutions of higher learning and libraries. In terms of history libraries were part of the Indus valley civilization commonly known as Harappa, Mohanjodaro. During the Muslim rule in India and with the advent of printing technology library expansion took place at a faster speed. However ...
Librarianship deals with the principals and practice of library operation and its administration, the process of storing and transferring information. It attempts to bring together concepts and methods from various disciplines such as library science, computer sciences and engineering, linguistics, psychology, and other technologies in order to develop techniques and devices to aid in the handling--that is, in collecting, organizing, storage, retrieval, ...