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Branding is the essence of marketing activity. It always stays in the heart of marketing strategy and seeks to remove a company from the harsh competition of the commodity type market by differentiating form the competitor's products. Branding is the only Mantra and Kaleema which gives a unique value to the company by simplifying the consumer's choices in the competitive market. Brand management and branding is indeed not an ancient promotional program or ...
Since the achievement of independence a number of major policies and programmes have been undertaken for rural development of India. However a question always arising to what extent rural development have been achieved. With the increasing industrialisation, urbanisation and globalisation the problem of rural development has achieved a new dimension. It is the general impression that the rural undevelopment is getting heavier day by day because of a number of ...
The study is both descriptive and analytical devoted on rural credit which are usually given in the shpae of small loans by banks and their recovery aspects.