Showing all 4 books
World financial markets today are driven by Globalization and offer immense opportunities of growth for the corporate world. Many of these corporates, however, find it difficult to sustain with growing customer base and simultaneous growth in choice, demand and competition. Customer relationship management (CRM) with its potential to yield better results perpetually has become synonymous with attracting and retaining customers for longer periods. Customer-centric ...
Heritage Brands are the brands that have withstood the times and become icons in the eyes of the consumers. They have become immortal brands by associating themselves with the customers for many decades. They carry brand heritage mark with them by surviving for many decades against all odds and competitive forces. However, many of world’s well-known brands today have become brand icons, not merely because they are very old and survived for many decades but ...
The era of mass production has slowly been replaced with an era of mass customization. Mass customization is the new paradigm shift in the ideology of marketers and customers. Mass customization provides choice, delivers customers, products or services – whatever they want and however they want, due to the widespread availability of technology. Convergent technologies, agile product development and integrated information systems are undoubtedly an integral part ...
Having people skills is imperative in the services industry. Employees must see the importance of the customer to their business. This book presents five service truths that employees misunderstand and so lose their customers. They are: bad news travels fast; those who complain are the best friends of business; besides three others centered on consumer psychology.