Organic Food Marketing in Urban Centres of India
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Author
Edition
1st. ed.
Publisher
ISBN
9788192522623
Length
xiv+131p., Illustrations; 23cm.
Subjects
Organic food is poised to take deeper root in urban India. A great diversity of organic initiatives exists in the country, ranging from long-standing farmer-centric initiatives to more recent domestic organic brands. Supply chain models and retail formats are equally diverse and include small organic stores, supermarkets, community-supported agriculture, restaurants and e-commerce.